Parent Care Packages — Matt Richter

Walmart has everything to make college easier on students, but no one ever considers the parents.

Tuning into social, we identified three types that have the hardest time adjusting.

WhatDoIDoNow?

CheckingInAgain

LivingMyBestLife

For these struggling Moms and Dads, we created custom Parent Care Packages, filled with items hand-picked to help them navigate the transition.

Then we dropped them on social, asking students to tag a parent in need.

And with a lot of parents in need, Walmart delivered.

Even surprising some celebrity college parents.

Credits:
ACD Emily Forde
CW Olyvia Chac
AD Stella Kwoun