How do you bring IMAX, known for it’s grand, cinematic experiences to TikTok?
With I, Max, a tiny piece of AR popcorn.
An innovative solution for generating content from anywhere, Max utilized face-tracking technology to animate a complete range of expressions. However you moved on camera, Max moved too.
To make it easy for any creator to be Max, we built in a voice modifier.
Then we got to work making content, starting with Max’s Origin Story and one elaborate fan theory.
Max’s Origin Story
Max Movie Theory
Credits:
ACD Emily Forde
MD Blair Kelly
MD Yusuf McCoy
CC Kaitlin Loftus
CC Kevin Norman